Production
1ParkNine
Facebook: Black Business Month
Get the Black YA audience to feel empowered and take action to support Black-owned businesses by buying from them and taking part in networking/community initiatives.
+ Full Story
The Strategy
BBM x WTC
The Challenge
Black-owned businesses are the foundation of Black communities across the country—driving equity, sustainability, equal opportunity, and representation. At the same time Black business owners are struggling disproportionately to other groups, especially in the wake of COVID-19.
Our POV
In celebration of August being Black Business Month, we developed a campaign that encouraged the We The Culture community to support the businesses of chosen creators while also inspiring the next generation of Black entrepreneurs.
We Delivered
A social only content series with over 25 assets including original video and stills.
The Results
15M+ total impressions across Instagram, FB & Twitter
Collaborators
Name Here
Name Here
Name Here
Production
1ParkNine
The Strategy
BBM x WTC
The Challenge
Black-owned businesses are the foundation of Black communities across the country—driving equity, sustainability, equal opportunity, and representation. At the same time Black business owners are struggling disproportionately to other groups, especially in the wake of COVID-19.
Our POV
In celebration of August being Black Business Month, we developed a campaign that encouraged the We The Culture community to support the businesses of chosen creators while also inspiring the next generation of Black entrepreneurs.
We Delivered
A social only content series with over 25 assets including original video and stills.
The Results
15M+ total impressions across Instagram, FB and Twitter.
Production
1ParkNine
