The Problem

The 2021 Presidential elections were underway and the African American vote was important as a lot of Black voters did not know their rights. It was important for the community to know that their vote mattered.

The Strategy

To promote the launch of Black Girl Justice League, 19th & Park worked with GirlTrek to ideate and develop a brand identity to amplify its mission and help activate voter registration. We focused on the look and feel of the logo essentially that would serve as the rallying-piece of the movement, a calling card of membership into an elite group of educated and dedicated volunteers. The logo was able to function as a symbol that can be worn proudly and also has flexibility for merch and social assets.

The Deliverables

We delivered full creative ideation around Black Girl Justice League and how it showed up including logos, social assets, brand guidelines, and additional marketing templates to be distributed to stakeholders.