Simply Pop

Simply wasn’t just launching another drink; they were entering a crowded “soda-juice” and needed to connect with consumers who craved the balance between indulgence and wellness.

Behavior- Led Strategy

Study unboxing behavior → engineer the pre-record moment. We knew that for this audience, discovery starts on camera and wellness isn’t a trend, it’s a ritual. We tapped into self-care culture and the back-to-school reset moment to position Simply as a feel-good daily essential rather than just another drink drop.

The goal: spark genuine “OMG” reactions that read as personal co-signs.

The Creative

We mirrored the essence of being “back in school” with a Life Kit built for the office desk, dorm, or nightstand packed with Simply’s self-indulgent essentials to ease the mind, body, skin, and gut while introducing the new prebiotic soda. Each kit became a visual experience: color-coded compartments, tactile surprises, and aesthetic layouts made to be filmed, shared, and unboxed

The Strategy

19th & Park partnered with the ladies of the U.S. Women’s Soccer Team—Megan Rapinoe, Christen Press, Tobin Heath, and Meghan Klingenberg — to ideate ways to to grow Re-Inc’s reputation as a reimagined lifestyle brand that fluidly moves between being a tastemaker and a movement maker.

Our primary objective in launch WAS to create 2 way communication with your consumers. Fans and patrons want to know that they can see and hear themselves in the brands they support. By creating a place for their voices to be heard through your platform will help establish not only a lasting customer but a powerful brand advocate.